Curiosity, a leading venture capital firm known for investing in innovative AI startups, announced today its participation in the series A funding round of Dreamdata, a fast growing B2B revenue attribution platform. The investment of Curiosity, alongside existing investors signals VC, who led the Series A Round, InReach Ventures, Crowberry, Seedcamp, Futuristic.vc and Preseed Ventures, increased the round to a total of €7 million.
Founded by Lars Grønnegaard, Ole Dallerup (both ex-Trustpilot), and Steffen Hedebrandt (ex-Upwork, Airtame), Dreamdata's mission is to become the single source of truth for B2B revenue attribution. Dreamdata’s platform provides businesses with the necessary tools to measure their marketing and sales efforts’ impact on revenue. The platform’s capabilities allow customers to track the entire marketing funnel and provide valuable insights on which marketing channels deliver the most profitable customers.
Designed specifically for B2B businesses, Dreamdata’s innovative approach to revenue attribution has resulted in rapid customer growth, with a customer base that includes industry leaders such as Dixa, Byrd, Trengo, Personio, Sendcloud and Lengow. Existing customers of Dreamdata have seen up to 70% improvement in their effectiveness of B2B marketing spend, resulting in lower customer acquisition costs and increased revenue.
In addition to its revenue attribution and data analytics platform, Dreamdata has recently launched Digital Analytics, a B2B-centered alternative to Google Analytics that is compliant with EU data privacy regulations. This tool tracks and measures website engagement at the account level and connects data from all major ad networks, including LinkedIn.
Dreamdata's ability to quickly acquire customers on an international scale, as well as their five-star rating and being chosen as ‘Category Leader’ in customer journey analytics and attribution software on G2, highlights the growing demand for advanced revenue attribution in the B2B sector. With its cutting-edge technology and support from its investors, Dreamdata is well-positioned to become the go to solution for any B2B businesses looking to optimize the ROI on their marketing and sales efforts.
Herman Kienhuis, managing partner Curiosity: “Also in the B2B market, an increasing number of businesses take a digital, data-driven marketing and sales approach. Dreamdata offers a unique account-based analytics solution that customers love. We are very excited to support the founders in their ambition to grow Dreamdata into the global B2B marketing & sales analytics platform”
Dreamdata is a Copenhagen-based technology startup founded in 2018 by Lars Grønnegaard, Ole Dallerup, and Steffen Hedebrandt. It offers marketers a platform that gathers, joins, and cleans up the data from all commercial systems and tools. The advanced algorithms of Dreamdata result in clear and actionable insights into which B2B sales and marketing activities contribute to revenue. In 2023 the company launched its newest product, Digital Analytics, a B2B-focused website analytics platform.
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